You all know my love of radio and podcasting. Some of my podcasting achievements make me most proud! For example, I’ve won new clients, got media exposure and expanded my network globally. You can then imagine my delight when I was asked to take part in International Podcast Day 2018. The event is an international celebration of the power of podcasts. So it has JSB written all over it! Background to International Podcast Day International Podcast Day has evolved with the growth in podcasting worldwide. In its inception in 2014, International Podcast Day was celebrated with just six hours of
Harnessing the Power of the Internet to Tell Your Business Story I am in Omagh next week delivering two masterclasses in Online PR and Digital Storytelling – two of my favourite topics as it happens. I’ve been invited to deliver the workshops to clients of the Harnessing Creativity programme. I have been hired to help entrepreneurs showcase their products to the world using the power of PR techniques. The masterclasses are kindly hosted by Omagh Enterprise on Monday 12th and Tuesday 13th of January. As a former journalist, PR practitioner and lecturer I am passionate about these subjects and have extensive experience in
A Corporate Assest Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset. You can fully control the content, the advertising and have control over the visibility of the site. You have the power to showcase your product, service, intellectual property to an international audience and marketplace. When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.
Content is King The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts