Mobile Marketing Infographics You Need to Read

Mobile Marketing matters more now than ever before Mobile marketing is no longer an add on to your main marketing strategy, mobile marketing is where it is all happening. Take a look at some of these inforgraphics and see why… This infographic outlines mobile marketing’s most influential and interesting statistics and trends that explain why using this channel of marketing is so effective: This infographic outlines the demand for mobile sites and apps for businesses:   This inforgraphic shows businesses how 18- 24 year olds are using their mobile devices:   This infographic outlines the 10 Commandments of Mobile Marketing:

Read more

What is a digital Footprint?

A Digital Footprint is a data trail left by interactions in a digital environment including the use of television, mobile phones, the world wide web, the internet and other connected devices and sensors. Digital footprint provides data on what has been preformed in the digital environment, and that data can be used in behavioral targeting & economics, personalisation, targeted marketing, digital reputation, social influence and social media or social graphing services.Β In Social Media a digital footprint can refer to the size of a persons “online presence” measured by the number of individuals by whom they interact. (Wikipedia) Whenever you click,

Read more

The Importance of Up-skilling!

By 2015 there will be 900,000 unfilled jobs in Europe in digital and ICT. Upskilling and improving the employability of individuals is the primary reason Digitaltraining.ie was set up. President of the European Commission JosΓ© Manuel Barroso said in a recent speech that, β€œe-skills are definitely key in reducing the risk of unemployment including for senior workers.” Why would you Up-skill? -To improve employability -To add value to the employer company and your current role -To have a competitive advantage when going for jobs -Good Investment – Digital is here to stay, if you don’y know how to use it

Read more