In this episode #99, I focus on the higher education sector and how it can leverage social media for a variety of business and academic KPIs. I interview Dr. Glenn Hurst, Lecturer and Assistant Professor at University of York, and give shoutouts to three universities that are mastering social media. I also share my presentation from the recent #TrinityIsSocial event entitled “Creating a Digital Footprint of your Research”.
What is a Digital Footprint? A digital footprint is a trail of data you create while using the Internet. In includes thewebsites you visit, emails you send, and information you submit to online services. A “passive digital footprint” is a data trail you unintentionally leave online. For example, when you visit a website, the web server may log your IP address, which identifies yourInternet service provider and your approximate location. While your IP address may change and does not include any personal information, it is still considered part of your digital footprint. A more personal aspect of your passive digital
Content is King The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts
A Digital Footprint is a data trail left by interactions in a digital environment including the use of television, mobile phones, the world wide web, the internet and other connected devices and sensors. Digital footprint provides data on what has been preformed in the digital environment, and that data can be used in behavioral targeting & economics, personalisation, targeted marketing, digital reputation, social influence and social media or social graphing services. In Social Media a digital footprint can refer to the size of a persons “online presence” measured by the number of individuals by whom they interact. (Wikipedia) Whenever you click,