Like a well-oiled machine, only a few tweaks can help you optimize your marketing for conversions and increase the inbound leads in your database. These 10 simple tricks will help to maximize your lead generation, almost with the simple push of a button.
Content is King The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts
Demistifying Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these. Why SEO? SEO is very important when you own a website because people rely
Why do I need content? Very many organisations struggle with content marketing, but it’s the lifeblood of your digital marketing strategy – website – blog – social media – online PR – SEO – direct marketing – video Generating great content So here are some ideas to help get you thinking seriously about your content marketing strategy. Masterclass – what is it that you know that you could share with others? Host a Masterclass and use the presentation slides for online sharing. Demonstration – can you demonstrate practical knowledge? If so, why not record it and create valuable video content