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Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode, I talked about the value and power of influencer marketing in 2024. But in today’s show, I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. Did […]
Social Responsibility & Influencer Marketing Ethics Read More »
The AI revolution is here, and digital marketing is one of many disciplines where I believe AI is going to be hugely helpful and transformative. Our job as communications professionals is to be at the front of the queue, ready and waiting to test new AI technologies and discover what opportunities it represents for improving
5 Features of Adobe Firefly x Adobe Express (Beta) Read More »
2023 has brought many changes on the social media front, most notably the shift to short-form mobile video content. So in this blog post we will give you three tips to create engaging content using Adobe Express. Tip #1: Optimise your short-form mobile videos to maximise engagement Short-form mobile video is dominating in 2023, and
3 Tips for Creating Engaging Content with Adobe Express Read More »
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