Digital, Data and the Analyses Conundrum

I attended and spoke at the Big Data Retail Analytics Forum in London last week. The event hosted by IQPC sought to discover how to embed a data-centric culture into your business. The Forum was attended by data analysts, marketing & CRM Directors, business intelligence executives, supply chain managers, software development companies and data analyses solution-driven companies. The event sparked broad discussion about what ‘big data’ actually is and how retail is utilising this information for greater actionable insights. I’m neither a scientist nor an analyst and I could have been forgiven for attending the wrong event. However, as day one

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