You Know You’re an Online Marketing Leader When…. In this blog post we help you to assess your online marketing habits, attitudes and skills. Online Marketing is a very broad discipline. So it’s not the case that you have to have all the skills, it’s more about recognising what your brand requires to cement its online presence and this may involve getting outside expertise. So even recognising this fact and getting that support lends itself to you being an Online Marketing Leader. So review our top 20 statements and count how many you say yes to. We have created an
Read more
The Importance of Privacy Settings Social Media has given us the chance to stay connected with friends and family around the world, it is a fantastic tool that can keep us close to those to those we miss aroundthe world, but with social media comes responsibilty. Think about it, Would you open your door to any given stranger and let them into your life without knowing anything about them? Probably not. so why do we allow this to happen online? You need to be careful with the information you share online and how you protect it. There are
Read more
A Digital Footprint is a data trail left by interactions in a digital environment including the use of television, mobile phones, the world wide web, the internet and other connected devices and sensors. Digital footprint provides data on what has been preformed in the digital environment, and that data can be used in behavioral targeting & economics, personalisation, targeted marketing, digital reputation, social influence and social media or social graphing services. In Social Media a digital footprint can refer to the size of a persons “online presence” measured by the number of individuals by whom they interact. (Wikipedia) Whenever you click,
Read more
“Social media studies should be part of school curriculum” – Senator Hildegarde Naughton Galway-based Senator Hildegarde Naughton is backing a campaign to protect young minds online and is calling for social media studies to be introduced into the school curriculum. Her comments come on the first day of Social Media Week 2014 (#SMW14, 17-21 February). “I will be asking Minister for Education Ruairí Quinn to consider introducing a programme such as Young Minds Online into the school curriculum. The issue of cyber-bullying and protecting young minds online comes up frequently during the course of my work and I feel very
Read more
