In this month’s Social Media News round-up with Andy Lambert from ContentCal there a real focus on mobile video, audio, and short-form content. But what does it mean for public sector pros? Well here’s the social media updates you need to know this month.
- > TikTok is now the fourth most used social network in the world
- > Facebook moves in on misinformation
- > Reels now appearing in Facebook News Feed
- > Facebook launches Audio Rooms
- > Facebook also launches podcast in-stream plays
- > New engagement insights for Reels and Live Broadcasts on Instagram
- > LinkedIn launches boosting posts and event ads
- > Twitter adds Audio Spaces to desktop and now allows you to download your Space
- > Twitter Blue (subscription) launches
- > New Twitter Newsletter subscribe option
WATCH THE SHOW
Usage League Table
TikTok is becoming a real social media contender if their growth rates are anything to go by. They are now the 4th most popular social network in the world. As marketers were really need to get our heads and our nimble video editing fingers around the app and get to grips with its cool functionality. TikTok is not just for the kids!
LET’S LOOK AT THE TRENDS
Facebook’s ‘Topics to watch’ report is a new feature that might add value to some.
WHAT’S NEW ON FACEBOOK
Facebook closes in on those that share misinformation with a clamp-down on Pages that repeatedly share fake news. As the screengrab below suggests they will be notifying users of false information on the Page, but does it go far enough? Should they be completely banned?
Facebook delay taking a cut on creator monetisation with an announcement by its owner Mark Zuckerberg.
Facebook now featuring Reels in news feed as it tries to extend the reach of Reels in order to rival TikTok.
Facebook launches new Group Admin tools
Facebook launches ‘Audio Rooms’ and gets serious about audio.
Facebook launch Podcast in-stream playing which will be a game-changer for podcasters.
Facebook E-commerce push in WhatsApp
Facebook E-commerce push with AR Ads
Facebook E-commerce push with Shops in Marketplace
Facebook E-commerce push with Visual Search
WHAT’S NEW ON INSTAGRAM
New Engagement Insights for Reels and Instagram Live Broadcasts
Launch ‘Drops’ Feature
Hide ‘like’ counts
Launches multi-brand partnerships
Launches creator Affiliate program
Launches ‘Creator Shops’
Launches ‘Stars Challenges’
Launches ‘Stars Challenges’
Launches ‘Group Fundraisers’
Launches Reels Ads
Rolls out ‘suggested posts’
WHAT’S NEW ON LINKEDIN
Launch ‘Boosting’ and ‘Event’ Ads
WHAT’S NEW ON TWITTER
Twitter adds ‘Audio Spaces’ to the web app.
More developments for ‘Audio Spaces’
Adds editing for ‘Audio Spaces’
Twitter ‘Blue’ launches
Twitter to add a newsletter subscription option
Twitter ‘Audio Spaces’ can now be downloaded
Twitter open applications for Ticketed Spaces and Super Follows
Twitter allows Tweets to be shared to Stories
WHAT’S NEW ON PINTEREST
Pinterest launch ‘Idea Pins’
Pinterest rolls out ‘Shops’ into more countries
Pinterest rolls out ‘Shops’ into more countries
Pinterest rolls out new storefront options + shopping spotlight
WHAT’S NEW ON YOUTUBE
‘Shorts’ is coming to the UK
WHAT’S NEW ON TIKTOK
Launches scheduling of Live events
Launches ‘Behind the Business’ series for SMB’s
Launches ‘Jumps’
WHAT’S NEW ON CLUBHOUSE
It is now used by 2m Users
WHAT’S NEW ON REDDIT
Reddit rolls out TikTok style interface
WHAT’S NEW ON SPOTIFY
Spotify launches their Clubhouse rival ‘Greenroom’
