Welcome [MM_Member_Data name='firstName']!
This is the member home page for the 4-week online program How To Win Digital Business. Here you will find all the details you need for course.
About the programThis four week-program will be delivered online. You will have access to a suite of downloadable resources which will help you implement your learning. We will schedule four one-hour webinars with the facility to interact with me and other participants on the program. I will also have a Facebook Group set up where we can discuss learnings from each webinar throughout the week. Remember, we all learn from each other. All participants are also offered a 30-minute one-to-one call with me at any stage throughout the four week-program and up to two weeks after it ends. On this call I want us to deal with any current contracts you are pitching for or any business or personal struggles that stop you from winning digital business.
The Four P’s
WEEK 1: Prospective Customers
On the first week we will look at our prospective customers and develop a better understanding of them, so we can meet their needs. In order to get an opportunity to pitch a prospective client we must build up a relationship with them. This could be through our networks – offline or online; online marketing, direct marketing or referrals. We must also build up a funnel in order to attract our ideal clients to us.
It is equally important to understand how your customer is not. A bad customer can cost you money, your good name and lots of valuable time.
WEEK 2: Pitching
I love pitching. I find it an exciting challenge. However, I also come to a pitch well prepared and have a few secrets that I use to bring that digital deal a step closer to me. During the second week of the program we will look at how to pitch a prospective client:
- Direct marketing
- Over the phone
Remember your client has a problem and you, if you are right for them and vice versa, are going to solve it. This is an important message to communicate.
WEEK 3: Pricing
This is probably the most difficult aspect of business, especially when you are selling time. During this week we will create a series of pricing models for a range of customer projects. You will feel much more confident in pricing your next project and even more confident in sticking to your price.
WEEK 4: Presentation
If you are lucky enough to get to stage four of the digital business relationship then you will not want to drop the ball. This is the time that all your hard work will either pay off, or be fruitless.
During this week we will look at your visual presentation, verbal presentation and post presentation follow up.
Get your resources
The program resources are all here for you to download and you will be able to access them on the day of each of our webinars. Have your handbook printed or on screen for each weekly webinar as you will be completing it.
Please ensure that you register for Week 1's webinar. Even if you can't make the webinar live you still need to register for it. This will ensure that you get the recording of it in your inbox within 24 hours. It will be available to you for two weeks after the course ends.
Save the webinar dates
- Wednesday 21st September
- Wednesday 28th September
- Wednesday 5th October
- Tuesday 11th October
All webinars will be live @ 8pm Dublin / 4pm New York / 1pm San Francisco