NEW: Social Media Essentials For Election Candidates

DTI Social Media Essential for Election Candidates

Candidates are preparing for General Election 2016 and more than any other election, social media will play a pivotal part in communication plans. But there’s a significant difference in ‘doing social media’ and ‘strategising for social media.’ That’s where our 2-day training workshop comes in.




This training course will run over two days: Wednesday 20th & Thursday 21st January from 10am-4pm.



Sheraton Athlone Hotel – Gleeson Street Athlone, Westmeath IE – View Map


Why Attend This Course?

You want to get elected and social media is part of your strategy, right? So can you afford not to have a strategic approach to social media? By attending this two-day face-to-face workshop you will gain best practice social media knowledge along with building your own robust strategy to engage voters in your constituency.

Eight out of 10 Irish adults online use social networking sites and 81% of Irish households have Internet access. On average we spend two hours per day on the Internet and that’s conservative for some of us!

Running an election campaign means communicating, engaging, conversing and debating with the electorate. It is your responsibility to reach them and of course you are probably already committed to election posters, knocking on doors, visiting workplaces, doing media interviews and attending community events.

In 2016 there will be significantly more people using social networking sites than during the 2011 general election campaign. We live in the smartphone era where life happens in your pocket, on a mobile device, so you really don’t have any choice but to engage in social media marketing.


Course Outline

  • Your Social Media Election Strategy
  • Engaging Your Voters With Content
  • Handling Negativity and Cyber Bullying
  • Monitoring & Managing Your Social Media Activity
  • Blogging Your Way To Voter Traffic
  • Turning Clicks Into Votes


Who Should Attend The Course?

  • Election Candidates
  • Directors of Elections
  • Parliamentary Secretaries
  • Social Media Managers
  • Campaign Team Members
  • PR / Communications Advisors


Course Resources

  • Strategy Templates
  • How To Set Up The Most Popular Social Media Channels – eBook
  • 1-hour follow up consultancy to review your social media strategy (via Skype)
  • Discounted rates on further social media consultancy


About The Trainer

Joanne Sweeney-Burke is a skilled communicator having worked in journalism, public relations and corporate communications. She has lectured in PR and is now a self-employed digital marketing consultant and trainer. As a former broadcast journalist she reported from local, general and European elections for regional and national media outlets.

Joanne published her first book in February 2015 on how police forces use social media and addressed Chiefs of Police in the United States at the international SMILE (social media, the Internet and law enforcement) conference. She will speak at an international retail conference on social media marketing for the industry in London in February.

Joanne also blogs for an American policing and social media website and has delivered face-to-face social media and digital marketing training to over 800 people in the past 24 months. Joanne is an influencer on Big Marker, the world’s largest online webinar community and hosts monthly webinars on range of social media topics.

Joanne holds 11 academic and professional qualifications including a Masters Degree in Journalism and a Masters Degree in Digital Marketing. Her blog was named one of Ireland’s best marketing blogs by US-based website, Search Engine Journal.

Joanne is a regular speaker and media commentator on all things social media and digital marketing. She is known for her appearance on TV3’s The Apprentice in 2011, where she placed third in the final show.



What are my transport/parking options getting to the event?

Parking is available at the Sheraton Hotel car park and all tickets will be validated by hotel reception on both days at no cost to you.  The carpark is located underground, below the hotel and Athlone Town Centre.

GPS Coordinates:


Where can I contact the organiser with any questions?

Please contact Joanne Sweeney-Burke with any queries:

T: 1890 815 625
E: [email protected]

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