INFOGRAPHIC: The rise in social media in online retail

Recently I spoke at the Big Data Retail Analytics Forum in London and the hot topic was not just data but social media data in the online retail world. So I was excited to see this infographic from SnapParcel.

Did you know?

·         The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% from 2013.

·         Social media increased its share of e-commerce referrals nearly 200% between the first quarters of 2014 and 2015.

·         Roughly 2% of all e-commerce traffic in the US now comes from social networks and will continue to grow.

The Rise of Social Media in Online Retail infographic

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