How to be a Great Digital Storyteller

Content is King


The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site.

Here are some tips and examples of great content use and great digital storytelling:


37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber)

Sewing Concepts

This small business in Carlow is using Pinterest to share their creations and promote the work they do.

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On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Simply Measured)


Pat Divilly Fitness

Pat Divilly has used Facebook to promote his Online Training and share transformations, healthy meals, tips and motivation to customers and his 65,000 followers across the globe.


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Digital Training Institute

Digital Training Institute adds images to their Facebook posts to drive advertising for their courses.



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McElhinneys Department Store

This department store has been using Facebook to show off their new arrivals using photos and have regular slots for shoes #shoesday.



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McCambridges of Galway

This Café – Restaurant shares delicious photos of their food to attract customers for a bite to it.


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Viewers are 85% more likely to purchase a product after watching a product video. (Internet Retailer)


Media Box

Media Box used their YouTube channel to share a promotional video about their first five years in business.




Bluebird Care

Bluebird Care created a YouTube video to showcase it’s commitment to Corporate Social Responsibility.



Young Minds Online

Young Minds Online created a Youtube video to showcase what the course is about.





42% of Twitter users say they use Twitter to learn about products and services.(Edison)


AGSI Ireland

ASI Ireland used the hashtag #AGSI14 to get debate going at its conference.



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Digital Training Institute

Digital Training Institute uses Twitter to drive advertising for their courses and interact with customers.


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Don’t know where to start? Start with a Masterclass in Digital Storytelling with Joanne Sweeney-Burke in Dublin on Thursday, June 12th.

Nuala Collins from Future Leisure commented:
‘‘The course included some very valuable information and I would recommend it to everyone.’’

Book Now: Digital Storytelling Masterclass



Jillian O’Toole,

University of Limerick,

Digital Marketing Intern,

Digital Training Institute.

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