Facebook Etiquette

If a Business is new to Facebook what to post and what not to post can often be confusing. What a business needs is a set of guidelines or rules to follow that will help make their experience with Facebook easy and stress free. image

Facebook Do’s & Don’ts

We have put together a list of Facebook Dos and Don’ts that will help your business follow the right path to a successful Facebook page.

Rule number one don’t ever copy another Businesses Status Update, you want your business to be better than your competitors not the same.

Do share interesting Links and Status Updates that you know those who follow your page would be interested in seeing and reading about.

Don’t post multiples Status Updates and Links at once, make sure you leave some time between one post and the next. Sharing something every hour or two is always good.

Do post and update your page at peak times, through trial and error you will find when the best and worst times to post on Facebook are. Don’t share an update at midnight on a Tuesday because the majority of people you want to see it won’t.

Keep your page neutral, don’t share information that may be controversial, it will make your business look bad.

If someone shares a post on your page or comments under an update always reply, this is your chance to engage with the public and create relationships between you and potential customers. Don’t ever ignore them.

Have someone design a Cover Page and Profile photo for your Facebook account, without one people may think your page is a spam account. image

Always present yourself in a good light, don’t come across as pessimistic otherwise noone will want to visit your page and may unlike you or block your posts.

Don’t overdo the hashtags, one or two is generally enough otherwise your page will look silly and unprofessional.

And lastly, don’t be afraid to use humour. Everybody loves a post that will pick up their mood throughout the day and it will encourage them to come back to your page again.

If you are a business that is new to Facebook or any Social Media contact [email protected] to find the course to best suit your business needs.


Jillian O’Toole,

University of Limerick,

Digital Marketing Intern,

Digital Training Institute.

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