Joanne Sweeney-Burke will be hosting a Digital Storytelling for SEO Success Course on Wednesday September 10th from 11am until 4pm in Dublin Institute of Technology. The course is in association with the Arthur Ryan Retail Centre at Dublin Institute of Technology. Content marketing is key to online success. Everyone wants to appear on the first page of Google and increase engagement on Facebook but sometimes they don’t know how. This practical workshop will help you develop your own content marketing strategy improving your results on search engines while increasing visibility across social networks. At the course you will learn vital
Perfecting Digital Design According to researchers at the Missouri University of Science and Technology it takes less than two tenths of a second for an online visitor to form an opinion of your brand once they have visited your website. (entrepreneur.com) Given these statistics making a good impression should be among your top priorities when working on your web designs and social media. A company website says everything about you, so be sure to make a really good first impression. It reflects your professionalism, reliability and your products and services; and you are likely to be judged by how attractive
A Corporate Assest Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset. You can fully control the content, the advertising and have control over the visibility of the site. You have the power to showcase your product, service, intellectual property to an international audience and marketplace. When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.
Demistifying Search Engine Optimisation What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these. Why SEO? SEO is very important when you own a website because people rely