Let’s admit it. We are all frustrated with the changes to EdgeRank, the Facebook algorithm. Reach can often fall below 2% and we are spending more time and it seems forced to spend more money to turn it around. So we love this post from Postplanner’s James Scherer who explains what we need to do. Is Facebook Marketing Dead? Facebook-rip? Here’s why Facebook is not dead. 1. Brand Awareness But James, I thought you said Facebook’s organic reach is down & nobody’s seeing my posts? That may be true, but the same thing goes for your competitors. If you optimize
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Trending Customer Habits – Deeper Marketing Insights What is Audience Insights? Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new tool is different to
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In the spirit of Pancake Tuesday, one of the most delicious days of the year (apart from Christmas of course) we are dedicating a blog post to none other than pancakes themselves. We have some tips on how to make the perfect pancakes and and since posting pictures of meals has become such a trend we are also going to share some tips so that you can share the perfect photo of your pancake creations in all their glory on your social networking sites to make all those friends and followers of yours drool. The Perfect Pancake: Well I’m no
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Whatsapp WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. (Whatsapp) According to OnDevice Research WhatsApp is the most popular messaging app for smartphones. Facebook buys whatsapp for 19Billion Facebook continues to dominate not only the web but now
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