In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to three digitally-savvy journalists, and share my views on why journalists can be, and should be, influential online.
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Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.
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Instagram is a fast-growing social media site that provides many opportunities for businesses wanting to increase their reach and attract more customers. There's more to marketing on Instagram than starting an account and posting a few photos, though.
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In the world of online marketing, there are a lot of different ways to get a customer's attention, cater to their needs, and appeal to their interests. However, nothing builds trust like a large collection of positive online reviews.
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