How Data Silos Are Killing Your Digital Marketing Analytics Success
Achieve Digital Marketing Analytics Success By Avoiding Common Pitfalls Found With Data Silos And Put Your Research Data To Good Use
Blog: Data Analytics
How to Analyse Social Data with Talkwalker
In this episode of JSB Talks Digital, I interview Richard Sunley from Talkwalker - a social media analytics and monitoring tool. I also share my three favourite Talkwalker features. Be sure to tune in!
Digital, Data and the Analyses Conundrum
I attended and spoke at the Big Data Retail Analytics Forum in London last week. The event hosted by IQPC sought to discover how to embed a data-centric culture into your business. The Forum was attended by data analysts, marketing & CRM Directors, business intelligence executives, supply chain managers, software development companies and data analyses solution-driven companies. The event sparked broad discussion about what ‘big data’ actually is and how retail is utilising this information for greater actionable insights. I’m neither a scientist nor an analyst and I could have been forgiven for attending the wrong event. However, as day one
