Artificial Intelligence

Harnessing Generative AI with Adobe Express for Public Sector Marketing

The public sector is no longer immune to the dynamic world of digital marketing – I should know, I’ve been working with them for a whole decade. To meet this challenge, Adobe Express offers a really innovative solution that incorporates generative AI into their marketing toolkit.

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Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy

Ahead of Content Marketing World 2023 in September (which I’m speaking at) content experts were asked for their opinions on the future of email marketing. In the blog post below, there are brilliant insights, so be sure to take note of their advice. My contribution was also included.

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5 Features of Adobe Firefly x Express

5 Features of Adobe Firefly x Adobe Express (Beta)

The AI revolution is here, and digital marketing is one of many disciplines where I believe AI is going to be hugely helpful and transformative. Our job as communications professionals is to be at the front of the queue, ready and waiting to test new AI technologies and discover what opportunities it represents for improving

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