What is a digital Footprint?

A Digital Footprint is a data trail left by interactions in a digital environment including the use of television, mobile phones, the world wide web, the internet and other connected devices and sensors. Digital footprint provides data on what has been preformed in the digital environment, and that data can be used in behavioral targeting & economics, personalisation, targeted marketing, digital reputation, social influence and social media or social graphing services. In Social Media a digital footprint can refer to the size of a persons “online presence” measured by the number of individuals by whom they interact. (Wikipedia) Whenever you click,

Read more

What is Catfishing?

BLOG POST BY AISLING SWEENEY Digital Marketing Intern   Catfish is a new social media phenomenon. Have you heard of it. Have you been subject to ‘Catfishing?’ If you are a young teen or tween online, do your parents know the term? In this Blog Post Aisling Sweeney looks at the social media and personal dangers of it and offers some advice. ‘Catfishing’ is when someone pretends to be someone they’re not using Facebook or other social media to create false identities, particularly to pursue deceptive online romances. (Source: UrbanDictionary.com) While catfishing occurs regularly online, it’s only recently becoming a major

Read more

Social Media Week 2014, What we will be doing!

Day one of Social Media Week is almost over, today we focused on launching our #youngmindsonline campaign. We launched our Young Minds Online Survey & a fabulous new Young Minds Online Logo, we also shared facts and a blog post listing out the importance of protecting Your Online Reputation and to top it all off we made it on Galway Bay FM News before the day had even began! Pat on the back to us! We are going to continue our celebrations of Social Media Week and campaigning for Young Minds Online for the rest of the week and here is what

Read more

You Are What You ‘Tweet’

Importance of protecting your online reputation Your Online Reputation is not just for business, adults or third level students. Your Online Reputation is YOU! Google has an ever-lasting memory and your online reputation will stick like mud. Your personal brand is your reputation. You can’t buy it, you can’t sell it. However, you can damage it by your online activity. Your brand in life is very important because we live by our reputation. Your peers, parents, teachers, acquaintances, employer and prospective employers can all ‘judge’ or give an opinion about you based on the online reputation you have created of

Read more