Twitter Add ‘Mute’ Button

How Does Mute Work?   Twitter introduced a new feature called ‘mute’ last week and are slowly rolling it out across the social network for all of its users who use the iPhone and Android apps and twitter.com on the desktop. Mute gives Twitter users more control over the content they want to see in their feed. There are different ways to mute users you follow depending on the device you use twitter on:   Muting on Twitter.com   Muting on an iPhone   Muting on an Android Device     Why Mute?   Muting is an alternative to blocking

Read more

The Event Hashtag – European Sport Tourism Summit Case Study

This week we managed the official Twitter account for the very first European Sport Tourism Summit which was held in Thomond Park in Limerick. It was organsied by W2 Consulting based in Limerick headed up by Rugby legend Keith Wood and his business partner Mark O’Connell. @sporttourismirl had the following account metrics on the morning of the event before we started Tweeting: Followers = 736 Following = 1,701 Tweets = 602 Photos/Videos = 67 The event started at 9.30am but we started tweeting officially just after 8.30am. We promoted the official event hashtag #ESTS2014 to generate conversation and measure engagement.  

Read more

Who is JSB? The Power of Personal Branding

Your Personal Brand Your personal brand lets you control how other people see you, and, today added emphasis is placed on personal branding, especially online as people have learned the importance of building a personal brand that stands out from others. Don’t forget that employers, educational institutions, business associates and other influencers will likely Google you before meeting you or deciding whether you meet their ‘reputational expectations’.   Who is JSB? A Business owner? A Mom? A Wife? PR extraordinaire? Digital Marketing Guru? Joanne Sweeney-Burke (JSB), Managing Director of Digital Training Institute, Media Box and founder of Young Minds Online

Read more

How to be a Great Digital Storyteller

Content is King   The key to any successful online campaign is content, without words, pictures, videos or links consider your digital footprint negligible. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site. Here are some tips and examples of great content use and great digital storytelling: Pinterest 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (PriceGrabber) Sewing Concepts

Read more