Trending Customer Habits – Deeper Marketing Insights What is Audience Insights? Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new tool is different to
How Does Mute Work? Twitter introduced a new feature called ‘mute’ last week and are slowly rolling it out across the social network for all of its users who use the iPhone and Android apps and twitter.com on the desktop. Mute gives Twitter users more control over the content they want to see in their feed. There are different ways to mute users you follow depending on the device you use twitter on: Muting on Twitter.com Muting on an iPhone Muting on an Android Device Why Mute? Muting is an alternative to blocking
This week we managed the official Twitter account for the very first European Sport Tourism Summit which was held in Thomond Park in Limerick. It was organsied by W2 Consulting based in Limerick headed up by Rugby legend Keith Wood and his business partner Mark O’Connell. @sporttourismirl had the following account metrics on the morning of the event before we started Tweeting: Followers = 736 Following = 1,701 Tweets = 602 Photos/Videos = 67 The event started at 9.30am but we started tweeting officially just after 8.30am. We promoted the official event hashtag #ESTS2014 to generate conversation and measure engagement.
Your Personal Brand Your personal brand lets you control how other people see you, and, today added emphasis is placed on personal branding, especially online as people have learned the importance of building a personal brand that stands out from others. Don’t forget that employers, educational institutions, business associates and other influencers will likely Google you before meeting you or deciding whether you meet their ‘reputational expectations’. Who is JSB? A Business owner? A Mom? A Wife? PR extraordinaire? Digital Marketing Guru? Joanne Sweeney-Burke (JSB), Managing Director of Digital Training Institute, Media Box and founder of Young Minds Online