Free Speech or Censorship? Which side of the pitch are you on? We all know that the social web has an indelible effect on your digital footprint. But what does this mean in real life, in the offline world? Well this week Sean MacCumhaill’s dual footballer David White found out. In very many cases the social web is a positive place to advance your career by building an impressive online reputation as a thought leader in your area of expertise. For the ‘celebrity’ scene it is dogged with trolls and extensive anti social media behaviour. However, in many other cases,
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Here’s a great infographic by Neon SMS about Direct Marketing and Data Protection. Source: http://www.neonsms.ie/blog/data-protection-marketing-infographic/ by Leigh- Ann Carroll Direct marketing and data protection are intertwined, adhering to good data protection policies not only protects consumer data but also protects marketing companies. The European Commission is currently reviewing European data protection policies, in an effort to catch up with the rapidly expanding world of direct marketing. From email marketing to SMS marketing the new European policy proposals will have a lasting effect on the way in which direct marketers interact with their customers. This infographic gives tips on data protection compliance, an
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Here is a great blog post from Post Planner on 13 ways to help get your Facebook Posts even better. Source: http://www.postplanner.com/stats-to-help-good-facebook-posts-get-better/ Are you a small business owner wondering what to post on Facebook? Some experts say photos are best. Others say text-only updates. And many pages only post links — hoping articles entice their fans to Like, share & comment on their posts. Guess what… they’re all right! It just depends on your page. After managing Facebook pages for the past 5 years, I’ve learned that what works today may not work next week. Facebook changes constantly — as do the preferences of its users!
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Ireland’s very first Digital Skills Study is an alarming read. While Dublin may be considered the Silicon Valley of Europe, it seems we are coming bottom of the class when it comes to digital skills. The report below compiled by Digital Marketing Institute, shows that just one in five people working in the marketing profession has even entry level digital marketing competency and if the deficiency is not addressed, the country will not achieve the 150,000 jobs which could potentially be created in the digital economy by 2020. The study also found that 83% of workers with a marketing remit failed to achieve
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