What is a Digital Footprint? A digital footprint is a trail of data you create while using the Internet. In includes thewebsites you visit, emails you send, and information you submit to online services. A “passive digital footprint” is a data trail you unintentionally leave online. For example, when you visit a website, the web server may log your IP address, which identifies yourInternet service provider and your approximate location. While your IP address may change and does not include any personal information, it is still considered part of your digital footprint. A more personal aspect of your passive digital
Read more
From bricks to clicks – isn’t that the future for the retail trade? It’s certainly a remarkable opportunity for the sector to grow and develop new revenue streams. While the World Wide Web has presented retailers with a global market, the challenge is to make that revolutionary shift from footfall to impressions. Later this month I participate as a judge the 2015 Ennis Fashion Week Awards (not the clothes) but in particular the online marketing element of retail in the Co. Clare town. There is a great line of up of events from Sunday 20th to Friday 26 inclusive so be
Read more
I read this eBook from Social Media Today over the weekend and thought it was a valuable resource for those of you using social media as part of an overall integrated marketing strategy. So I’m sharing it with you. Very often organisations and businesses feel that social media on its own is enough to drive sales, increase brand profile or indeed build up a loyal prospects database. But unfortunately this is often not the case. Traditional marketing is alive and well but when you integrate social media marketing it comes alive. As a marketer, social media is an amazing
Read more
Some companies are impatient, lazy or simply unable to increase their Twitter following so instead opt for another route to Twitter following fame. How you may ask? By buying fake followers! Yes it is possible, but be warned it’s not a good strategy. I found this enlightening post from my good friend Chris McGillicuddy from The Brand Geeks on LinkedIn Pulse and I thought I’d share it with you. Why “FAKE IT ‘TIL YOU MAKE IT” doesn’t work on Twitter. What are fake followers and why would you want them? This is probably the first question you are asking yourself
Read more
