Content Marketing: Developing Content Ideas

Why do I need content? Very many organisations struggle with content marketing, but it’s the lifeblood of your digital marketing strategy – website – blog – social media – online PR – SEO – direct marketing – video Generating great content So here are some ideas to help get you thinking seriously about your content marketing strategy. Masterclass – what is it that you know that you could share with others? Host a Masterclass and use the presentation slides for online sharing. Demonstration – can you demonstrate practical knowledge? If so, why not record it and create valuable video content

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Why we need to protect Young Minds Online

There are very many reasons why we need to protect Young Minds Online. As a mother of two children and a regular speaker and mentor in schools, I have found that while tweens and teens are up to date with social technologies, their appreciation for protecting their online privacy and reputation is minimal. I began thinking quite seriously about this topic and decided that I could and should do something about it. So in conjunction with my 18-year old daughter Sophie we set about developing a new course for Transition Year students. Young Minds Online is a seven month course

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Working Your Social Media at Work

Do you know what your staff are surfing online while at work? Are they planning a night out, reviewing a night out or tagging themselvesย in photos from a night out on your time? Very many ย organisations have internet use policies but haven’t updated those to include social media. So what are the rules for staff in relation to social media during working hours? This needs to be set out in the social media use policy for the organisation.   A survey released by Close Brothers shows that one in 10 company owners are anxious about their employees’ social media use

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The 12 Social Media Posts of Christmas

Appy Christmas!ย  With the festive season upon us, we thought we would share our top 12 Social Media Posts for brands this Christmas. So if you are void of some content ideas over the Christmas and New Year period, here’s some of our top ideas that we are very ‘appy’ to share with you.   1. Look Christmassy! Make sure you brand is shining online – why not ‘deck the halls’ of your Facebook Cover Photo, Twitter Profile pic or Pinterest Boards. Get into the festive mood and be sure that your customers know it’s Christmas with you. 2. Take

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