“In the world of small business and entrepreneurship, the lines between personal and company branding are faint — sometimes nonexistent. Success is about constantly using your personal network to reach new partners, customers, and talent on behalf of your company.” Davis Schneider LinkedIn is a professional network founded in 2003, It is arguably the world’s largest professional networking platform. Its mission is to connect businesses and professionals from around the globe and open them to a whole new world of networking. LinkedIn allows you to access people, jobs, news, updates and insights to help you become the best at what you
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Why do I need content? Very many organisations struggle with content marketing, but it’s the lifeblood of your digital marketing strategy – website – blog – social media – online PR – SEO – direct marketing – video Generating great content So here are some ideas to help get you thinking seriously about your content marketing strategy. Masterclass – what is it that you know that you could share with others? Host a Masterclass and use the presentation slides for online sharing. Demonstration – can you demonstrate practical knowledge? If so, why not record it and create valuable video content
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There are very many reasons why we need to protect Young Minds Online. As a mother of two children and a regular speaker and mentor in schools, I have found that while tweens and teens are up to date with social technologies, their appreciation for protecting their online privacy and reputation is minimal. I began thinking quite seriously about this topic and decided that I could and should do something about it. So in conjunction with my 18-year old daughter Sophie we set about developing a new course for Transition Year students. Young Minds Online is a seven month course
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Do you know what your staff are surfing online while at work? Are they planning a night out, reviewing a night out or tagging themselves in photos from a night out on your time? Very many organisations have internet use policies but haven’t updated those to include social media. So what are the rules for staff in relation to social media during working hours? This needs to be set out in the social media use policy for the organisation. A survey released by Close Brothers shows that one in 10 company owners are anxious about their employees’ social media use
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