First Digital Skills Study Highlights Ireland’s Alarming Skills Shortage

Ireland’s very first Digital Skills Study is an alarming read. While Dublin may be considered the Silicon Valley of Europe, it seems we are coming bottom of the class when it comes to digital skills. The report below compiled by Digital Marketing Institute, shows that just one in five people working in the marketing profession has even entry level digital marketing competency and if the deficiency is not addressed, the country will not achieve the 150,000 jobs which could potentially be created in the digital economy by 2020. The study also found that 83% of workers with a marketing remit failed to achieve

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The Complete Guide to Growing Your Organic Facebook Reach

We all know that the recent Edgerank algorithm changes have resulted in our organic Facebook reach plummeting. Here at Digital Training Institute we teach our students who to be more relevant and engaging to combat invisibility on the social networking site. The blog post below from BufferSocial is very interesting in that they suggest that perhaps the 6% of people who actually see your posts are those that are interested in it. Now that’s something to consider. Source: https://blog.bufferapp.com/facebook-reach-strategies –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream

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How Social Media Has Changed the Way Businesses Do Business

 In this blog post DTI MD or as we like to call her, Mrs. Digital – aka Joanne Sweeney-Burke tells us why social media has changed the way businesses do business. Connect with Joanne on LinkedIn Social Media is not a fad. It is a fundamental way in which we communicate today. For me it’s not about IF you do social media, but HOW WELL you do it. I’ve been studying and practicing social media since 2007. Now social media is part of a bigger discipline called digital marketing that includes web marketing, email and mobile marketing, display advertising, pay

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Everything you need to know about Snapchat

We are on Snapchat. Follow us – DigitalTraining Snapchat is slowly becoming one of the most popular social networking apps. It has many features, which allow the user to send pictures, videos, video chat and message. Here is everything you need to know about the app.   How to set up Snapchat Download the Snapchat app from the iTunes or android store. Once downloaded, enter the app and click sign up. Enter your email address, preferred password and your birthday. Click sign up. Then you are a member. Team Snapchat will send you a tutorial video to help get you

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