From June to October this year Digital Training Institute worked in partnership with Clare Local Development Company to train 125 small business owners and staff and volunteers from the community sector in digital marketing and social media. We developed five courses to suit their client’s training needs comprising: Social Media for Social Enterprise Digital Storytelling & Online PR Social Media Strategy (Beginners) Destination Digital Marketing Digital Marketing Strategy (Beginners) This week we held a mini graduation ceremony to acknowledge their achievements. Congratulations to Kenneth Pender from Clare Music Makers who completed our 5 courses – the only person to do so. Digital
Free Speech or Censorship? Which side of the pitch are you on? We all know that the social web has an indelible effect on your digital footprint. But what does this mean in real life, in the offline world? Well this week Sean MacCumhaill’s dual footballer David White found out. In very many cases the social web is a positive place to advance your career by building an impressive online reputation as a thought leader in your area of expertise. For the ‘celebrity’ scene it is dogged with trolls and extensive anti social media behaviour. However, in many other cases,
Here’s a great infographic by Neon SMS about Direct Marketing and Data Protection. Source: http://www.neonsms.ie/blog/data-protection-marketing-infographic/ by Leigh- Ann Carroll Direct marketing and data protection are intertwined, adhering to good data protection policies not only protects consumer data but also protects marketing companies. The European Commission is currently reviewing European data protection policies, in an effort to catch up with the rapidly expanding world of direct marketing. From email marketing to SMS marketing the new European policy proposals will have a lasting effect on the way in which direct marketers interact with their customers. This infographic gives tips on data protection compliance, an
Here is a great blog post from Post Planner on 13 ways to help get your Facebook Posts even better. Source: http://www.postplanner.com/stats-to-help-good-facebook-posts-get-better/ Are you a small business owner wondering what to post on Facebook? Some experts say photos are best. Others say text-only updates. And many pages only post links — hoping articles entice their fans to Like, share & comment on their posts. Guess what… they’re all right! It just depends on your page. After managing Facebook pages for the past 5 years, I’ve learned that what works today may not work next week. Facebook changes constantly — as do the preferences of its users!