10 Ways to Launch a Brand with Digital Impact Harnessing the power of digital to tell a story and launch a new brand with remarkable results. The best ideas are those that have a call to action, that involve many not a few and that are driven by a passion to effect change. For those of you who know me, you will know that whenever I take on a project, I take it on like it’s my own child, I will nurture it, mentor it, feed it and watch it evolve and grow. So when I had the wonderful
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On 22nd January I was in conversation with Dave Furney, Managing Director of RR Donnelley in Ireland. We were joined by some of the country’s top CEO’s, CIO’s and CMO’s for this new year breakfast event in the luxurious surrounds of Eden Bar & Grill. RRD Donnelley are strategic design and communication specialists with bags of creative passion and a commitment to achieving exceptional results. They comprise a team of 200 talented and imaginative designers, copywriters, developers and strategists who are always looking for new ways to add value to their client’s business. Greater percentages of marketing budgets are now being invested in digital marketing. But what
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It was ‘snow’ joke driving in Omagh today with three inches of snow to make the short journey from The Silverbirch Hotel to Omagh Enterprise Centre. Watch my snowy video here! But my entrepreneurs made it and together we have created this digital story from the JSB Digital Storytelling masterclass in conjunction with the Harnessing Creativity programme and Omagh Enterprise. So here’s a snapshot into today’s attendees and their businesses. Niall Bell – Business Coming Soon Video is going to be at the heart of Niall’s new business. Niall is studying web design and is currently building his new site. Catherine
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I will publish my first book on the 25th February in the Irish Writer’s Centre in Dublin. It’s a trade publication providing an in-depth analysis of how law enforcement agencies around the world use social media to aid policing duties. The book is being published by Indie publishing house Book Hub Publishing. Why then did I publish a book when I am working in the digital sphere? During my academic research of this subject I realised there was a dearth of current and available information in this area. Moreover, my book provides a strategic and holistic overview of how social media has
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