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In the digital era, the landscape of political campaigning has dramatically shifted, moving beyond the traditional doorsteps and leaflets to the buzzing platforms of social media. Recently, I had the opportunity to join Sean Moncrieff on Newstalk’s Moncrieff Highlights Podcast to delve into this timely topic. We explored how politicians are using social media to […]
I recently joined Galway Bay FM’s “Fake or Fact – You Decide” podcast to discuss the dramatic shifts in news consumption driven by social media. Here are some key takeaways from our conversation: The Evolution of News on Social Media 📰 When I began my career in broadcast journalism over two decades ago, news was
How Social Media is Redefining News Read More »
Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode, I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. Online hate is increasing, politicians are hanging up their political boots as it has become too much and
The Important Role of Media to Safeguard Democracy Read More »
Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing. I interview Dolores Andrew who recently held a
How to Master Workplace Wellbeing in the Remote Working Age Read More »
Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get
The New Rules of PR in 2024 Read More »
Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode, I talked about the value and power of influencer marketing in 2024. But in today’s show, I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. Did
Social Responsibility & Influencer Marketing Ethics Read More »
Hello and welcome to Season 6 and Episode 100 of the Public Sector Marketing Show. It’s Episode 100, and we’re celebrating in a big way! ? This milestone episode was marked with a special live webinar to launch our new website and discuss Social Media & AI Trends. We explore how AI is driving engagement
Celebrating 100 Episodes Read More »
Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying
Influencer Marketing Trends 2024 Read More »
Hello and welcome to episode 81 of the Public Sector Marketing Show. Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world. Coming up in episode #81:
Insights from the World’s Top Content Marketing Influencers Read More »
Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Chat GPT is like a wonder-drug – it’s addictive, gives
How to Use Chat GPT Ethically for Public Sector Marketing Read More »
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