50% Off May & June Courses
May/June Courses
Digital Training Institute will host six courses throughout May and June and to celebrate the #irishbizparty conference we are offering #irishbizparty members (existing and new) 50% off.
Please quote the promotional code #beinspired14 when booking.
Don’t forget to follow @irishbizparty on Twitter to become a member.
Download our Course Booking Form
You can book and pay online at the links below. Alternatively, you can book by completing the booking form above and emailing it to joanne@digitaltraining.ie. Payment by cheque on the day. Receipts and invoices supplied.
The courses that will be held in May and June are as follows:
Online PR Masterclass
Merging Old Traditions & New Technologies
DURATION: 1 day
COST: €147.50 (per person)
DATES:
- Tuesday May 20th, Galway. Register Now
- Monday May 26th, Dublin. Register Now
- Monday June 23rd Athlone. Register Now
- Or please download our booking form at the link below and you can pay on the day by cheque or cash but we will need the completed booking form emailed back to us in advance.
The discipline of Public Relations has undergone a digital transformation. Your little black book of contacts is no longer enough to generate brand awareness, engage journalists, interest bloggers or motivate consumers.
The consumer has been transformed into a pro-sumer so you need to capture their interest, loyalty and action using new digital media technologies. Journalists are now using the Internet and social media sites to research stories so your brand needs to appear when subjects relating to your sector are searched.
Joanne will share some of her tricks of the trade and some successful case studies. You will also learn practical tips and leave with new perspectives on how to approach your next online PR campaign.
Course Outline
- The components of an online PR campaign
- New technologies for online PR
- Devising an online campaign
- Thought Leadership
- Measuring campaign results
Digital Storytelling Masterclass
- What is content marketing?
- Content planning
- Content creation
- Content-led campaigns
- Your content marketing strategy
DURATION: Half-day
COST: €87.50 (per person)
DATES:
Friday May 30th, Athlone. Register Now
Thursday June 12th, Dublin. Register Now
Or please download our booking form at the link below and you can pay on the day by cheque or cash but we will need the completed booking form emailed back to us in advance.
The core to any successful online campaign is content. Without words, pictures, videos or links consider your digital footprint negligible.
In this course you will find your brand’s voice. Whether you are building a personal, company, charitable or non-profit digital footprint you need to consider the content for each relevant social networking site.
Course Outline
- What is Content?
- Content Planning
- Content Creation
- Content-Led Campaigns
Social Media Surgery Masterclass
Don’t Just Do Social. Be Social.
DURATION: Half-day training plus full-days consultancy
CORPORATE RATE: €875 (per organisation)
DATE OF TRAINING: Thursday June 19th, Athlone.
Or please download our booking form at the link below and you can pay on the day by cheque or cash but we will need the completed booking form emailed back to us in advance.
This is a practical workshop aimed at businesses that are already engaging in social media. Many owner/managers have Facebook pages, Twitter accounts, YouTube channels or Blogs but fail to captivate their customers’ imagination or create a buzz around their brand.
Social Media Surgery Doctor Joanne Sweeney-Burke will tackle specific social media ailments faced by participating organisations and help them come up with the right prescription. Get hands-on help with social media at this surgery; learn how to set up and get going on key platforms and get your questions and problems sorted.
Course Outline
- Perfect social networking sites
- Generate campaign ideas
- Develop a customised social media plan
Participating organisations also avail of the following expertise from Digital Training Institute:
- Devise a campaign concept
- Design campaign visuals for relevant platforms
- Draw up a content calendar for your social media platforms for the duration of this campaign
- Promoted on the Digital Training Institute and Media Box digital platforms
