A Beginners Guide to Google Analytics

Getting to Know Google Analytics When you speak to customers about Google Analytics, you can see their faces glaze over. They know it’s an important tool to use, the stats vital to track and measure their website’s traffic, not to mention that it’s completely free! So why are so many people afraid of getting to know GA? I think they think it’s too ‘techy’ for them. So with this in mind I have put together a blog post of what you need to know if you are a beginner setting off on your GA journey. You will also find this infographic

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A Guide to Being SEO Savvy

Demistifying Search Engine Optimisation   What is SEO? SEO stands for Search Engine Optimisation – an effective way to drive traffic to your website organically and enhancing the chances of your website being ranked in the top results of a Search Engine by adding key words, tags, titles and descriptors to content shared on your website. Search Engines such as Google, Bing and Yahoo work using algorithms (which constantly change may I add) so it is important to keep up to date with these.     Why SEO? SEO is very important when you own a website because people rely

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