In this episode #99, I focus on the higher education sector and how it can leverage social media for a variety of business and academic KPIs. I interview Dr. Glenn Hurst, Lecturer and Assistant Professor at University of York, and give shoutouts to three universities that are mastering social media. I also share my presentation from the recent #TrinityIsSocial event entitled “Creating a Digital Footprint of your Research”.
Social media in and of itself is in no way malignant. It has become, however, a hiding place for those seeking to harm and destroy the lives of our children and other unsuspecting innocents. Is there anything that can be done about it? Let's take a closer look at social media safety in the digital age.
In this episode #94, I talk GDPR, but from an email marketer’s perspective. I interview Peter Bell, Senior Director with Marketo, I share three ways to use GDPR as a business opportunity and discuss ten important to-dos ahead of the GDPR deadline.
In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data tools to help you better understand content marketing, and in this week's column I outline the importance of producing content for your customers.