Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.
Google Analytics showcases the power of digital marketing in a variety of ways. At your fingertips, you have data about your website visitors that you can use to target and improve your marketing efforts. Discover 20 terms, tips, and tools to help you make the most out of your Google Analytics account.
App Store Optimization, or ASO for short, is a major factor in the modern mobile market and yet only the deeply involved pros are actually working it.
Setting up goals in Google Analytics has a number of benefits. It will help you assess your customer traffic, develop a better understanding of what you're able to accomplish, and see how changes to your website are helping you meet those critical goals that have the power to shape your customer relationships and help you meet your sales quotas.