public sector marketing Archives | Digital Training Institute

October 3By Joanne Sweeney Digital Transformation, Joanne Sweeney-Burke, Public Sector Digital Marketing, Public Sector Digital Marketing Summit, Public sector marketing Leave a comment

Public Sector Digital Marketing Summit 2018 – Analysis

On Thursday, June 14th, 2018, I stepped onto the stage at the Round Room in The Mansion House in Dublin. I was keynoting at Ireland’s first Public Sector Digital Marketing Summit which I decided to organise because I identified the gap in the event market here at home but also abroad. Trust me, this was a mammoth task and required courage, commitment, and serious marketing! I was fortunate to have a skilled teamwork with me on this event and the behind-the-scenes support of my Mastermind group. As we plan the next two legs of the Summit Tour (Brussels, February 2019

September 5By Joanne Sweeney Public sector marketing Leave a comment

[EXPERT ROUND-UP] How to embrace digital communications in the public sector

digital transformation in the public sector

Digital transformation is happening across all facets of public life. It’s not a case of ‘if we’ embrace digital transformation in the public sector, the reality is that conversations should be happening now around ‘what steps do we need to take?’ Public sector communications is now firmly in the hands of the public as their voice influences the media, Governments and of course each other. The days of using the media as a buffer are over. Citizen journalists, whether we like it or now, are power brokers at a time when trust in our institutions – political, Government and media