In this blog post DTI MD or as we like to call her, Mrs. Digital – aka Joanne Sweeney-Burke tells us why social media has changed the way businesses do business. Connect with Joanne on LinkedIn Social Media is not a fad. It is a fundamental way in which we communicate today. For me it’s not about IF you do social media, but HOW WELL you do it. I’ve been studying and practicing social media since 2007. Now social media is part of a bigger discipline called digital marketing that includes web marketing, email and mobile marketing, display advertising, pay
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Trending Customer Habits – Deeper Marketing Insights What is Audience Insights? Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new tool is different to
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How Does Mute Work? Twitter introduced a new feature called ‘mute’ last week and are slowly rolling it out across the social network for all of its users who use the iPhone and Android apps and twitter.com on the desktop. Mute gives Twitter users more control over the content they want to see in their feed. There are different ways to mute users you follow depending on the device you use twitter on: Muting on Twitter.com Muting on an iPhone Muting on an Android Device Why Mute? Muting is an alternative to blocking
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Your Personal Brand Your personal brand lets you control how other people see you, and, today added emphasis is placed on personal branding, especially online as people have learned the importance of building a personal brand that stands out from others. Don’t forget that employers, educational institutions, business associates and other influencers will likely Google you before meeting you or deciding whether you meet their ‘reputational expectations’. Who is JSB? A Business owner? A Mom? A Wife? PR extraordinaire? Digital Marketing Guru? Joanne Sweeney-Burke (JSB), Managing Director of Digital Training Institute, Media Box and founder of Young Minds Online
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