In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data tools to help you better understand content marketing, and in this week's column I outline the importance of producing content for your customers.
In this episode of JSB Talks Digital, I bring you voices from Ireland and the EU Parliament about Brexit and discuss the role of social media in Brexit – pre and post vote.
Are you a Snapchat or Instagram fan? Perhaps you use both social apps? But when it comes to the stories feature we are posing the question: Snapchat Stories versus Instagram stories, which side are you on? Personally, I’m a Snapchtter mad-hatter and love the personalisation of the stories I create daily. I also re-purpose them for sharing on Facebook primarily. Video is a major marketing tool and will become even more important as 80% of content on the Internet will be video in just a few years. Snapchat has 150 million daily users captures video very well with its very popular Snapchat Stories