In this episode, I discuss some of the successes and failures in digital marketing strategy and approach with Lorcan Kinsella of Brand Nova Digital. I also share my thoughts on why your digital marketing priorities need to be different for search and social, as well as three web marketing tips from the pros.
This year's JSB Talks Digital Christmas Special is full of festive cheer - I share my social media predictions for 2018, Bobby interviews Santa Claus and Kathryn Mason puts me in the hot seat!
Setting up goals in Google Analytics has a number of benefits. It will help you assess your customer traffic, develop a better understanding of what you're able to accomplish, and see how changes to your website are helping you meet those critical goals that have the power to shape your customer relationships and help you meet your sales quotas.