In this episode #99, I focus on the higher education sector and how it can leverage social media for a variety of business and academic KPIs. I interview Dr. Glenn Hurst, Lecturer and Assistant Professor at University of York, and give shoutouts to three universities that are mastering social media. I also share my presentation from the recent #TrinityIsSocial event entitled “Creating a Digital Footprint of your Research”.
In this episode, I interview Doug Keatinge, Director of Murray, a Dublin-based PR consultancy about the 4th annual Murray Twitter Index. I give shoutouts to three digitally-savvy journalists, and share my views on why journalists can be, and should be, influential online.
In this episode #97, I interview Melonie Dodaro - LinkedIn influencer and two-time author - about the ins and outs of LinkedIn for B2B results. I share my top three B2B LinkedIn hacks as well as the reasons why LinkedIn has become my business's best social-selling friend.
In this episode #96, I talk subscription-based business models with Matt Eldridge of Melt Design. I also share three ways I’m building subscriptions into my business model and discuss why I decided to go down the subscription road.