Is Facebook Marketing Dead – ‘No’, says James Scherer of Postplanner

Let’s admit it. We are all frustrated with the changes to EdgeRank, the Facebook algorithm. Reach can often fall below 2% and we are spending more time and it seems forced to spend more money to turn it around. So we love this post from Postplanner’s James Scherer who explains what we need to do. Is Facebook Marketing Dead? Facebook-rip? Here’s why Facebook is not dead. 1. Brand Awareness But James, I thought you said Facebook’s organic reach is down & nobody’s seeing my posts? That may be true, but the same thing goes for your competitors. If you optimize

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