JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

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Rewind To My 2016 Podcasts

In this very special episode I decided to have a look through the archives and bring you my best bits from this podcast which launched in June 2016.

I’ve recorded, produced and published 27 shows averaging 20-minutes which air each and every Friday on my blog digitaltraining.ie, on Soundcloud, iTunes and on Stitcher.

I’m so happy I decided to make JSB Talks Digital a weekly feature in my working life but also in your life!

I’ve had some lovely messages from people far and wide on how I’m motivating them to give digital a sharper focus in their business.

This is a key aim of mine as I see so many business owners and decision-makers paralysed with fear when it comes to thinking about social media and digital marketing.

Some of the most common mistakes I find are:

• Lack of knowledge resulting in no digital activity
• Hiring a student intern to manage social media
• Having very high expectations without putting in the work or investment
• A view that strategic social media is posting a few times a week on Facebook
• Obsessing about competitors but not developing your own brand voice online
• Being impatient and expecting results immediately

With every podcast that I produce I cover social media news, I interview people and brands that are investing in digital and getting results, I highlight digital events, I give you my digital advice and share my social media toolbox with you to help make your social media and digital marketing efforts more effective while making you more efficient.

So jump into my virtual time machine and let’s go on a trip back to JSB Talks Digital 2016.

Featured Interviews

So I’ve listened back to the 40 interviews I’ve conducted on JSB Talks Digital and here’s a mash-up of 11 voices that inspired me this year. I’ve chosen segments of interviews which I feel we can all benefit from listening back to.

• Alan Swann, is a podcaster and RTE Producer and was my very first interviewee, after he responded to a tweet I pushed out in advance of producing my very first show. Alan provided us with excellent interview tips for podcasters, which I’ve been using since carrying out this interview.

• Marialice Curran, is the founder of Digital Citizenship Institute and co-founder of the Digital Citizenship Summit. Marialice and her 1o-year old son Curran are disrupting the education system in the United States with their work. Listen and be inspired.

• Richard Corbridge, is the HSE’s Chief Information Officer and is bringing ehealth to Ireland’s 4.6million population. Here’s how Richard is transforming healthcare in this country.

• Cliona Connolly, is a Press Officer in the EU Parliament for the EPP Group. She is also Snapchat enthusiast and former journalist. Cliona is credited with setting up and running the first Snapchat account for a political party in the EU.

• Ted Rubin, is a US-based Social Media Strategist and he joined me on the show two days after Donald Trump won the 2016 US Presidential Election. I asked him if social media helped Donald get the keys of the White House. Here’s what he had to say.

• My daughter Sophie Burke joined me in studio for one of the shows and we spoke about our work on digital citizenship and why, despite pursuing a career in accountancy, Sophie will remain committed to the digcit cause.

• Live video expert and social media strategist Victoria Taylor joined me to talk about social and live video as well as her plans for the very first Summit Live UK event taking place in 2017.

• Johnny Beirne, founder of Speakific – a platform for professional speakers gave us advice on paid V non-paid speaking gigs. Should you speak at an event you don’t get paid for?

• Stephen Brennan is the Chief Digital Advisor to the Irish Government and CEO of Centuri Analytics. He told me that technological advancement is not dependent on money but instead reliant on ideas, energy, passion and commitment!

• Tony O’Brien is the Director General of the HSE. In an exclusive interview he told me that the ehealth agenda is all about putting the patient at the centre of technology and healthcare advancement.

• Last but certainly not least, my now 7-year-old son Bobby joined me in studio to talk about his favourite social network – Snapchat. And I think you’ll agree BobbyB gets 10 out of 10 for cuteness, passion and responsiveness! A podcaster in the making me thinks!

JSB’s Column of the Year

JSB’s Column is a creative outlet for me to have my say on anything and everything digital. As you know I love having my voice and I cherish it like I cherish my children. This is true! 

So I decided I would re-share my favourite column – the one which impacted me most and which I think is worth listening to a second time.  And it’s from episode 7: Just do your own thing online!

Social Media Tool of the Year

Each week on the show I shared the social media tool that saved my working week. So I decided that it was time to share JSB’s Social Media Tool of the Year. The one tool that has changed my work life for the better.

Believe me I anguished over this decision and there were three tools that I could not separate.

However, there can only be one winner….

I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to jsbsnaps.

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.

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