JSB Talks Digital Podcast #84

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute. 

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In this episode, I talk about how we can all be successful in our professional lives, remembering that success if different for all of us.

Coming up in today’s show:

• In Social Media News
  • LinkedIn integrates groups into News Feed
  • Twitter announces in-app notifications about your reports to them
  • Vine 2 is on its way
• I interview Jack Daly, global sales influencer, author and speaker
• Shoutouts – three of Jack Daly’s nuggets of gold for success
• Ask JSB
• In JSB’s Column, I discuss why my only fuel is passion
• Find out what social media tool saved my working week

Listen now:

Social Media News

LinkedIn integrates groups into News Feed

LinkedIn emailed me this week. They wrote to let me know that they are currently working on changes to the LinkedIn Groups experience.

Their aim is to make Groups a bigger part of the main LinkedIn experience.

In their email, LinkedIn say:

“Our focus on re-integrating Groups back into the core LinkedIn experience means that we will no longer be able to support a standalone iOS app for Groups; that app will stop working as of February 15, 2018. But please know that your existing group memberships and contributions will not be affected as part of that change.’

Discover and access Groups more easily. You’ll be able to access your Groups right from the homepage, and you’ll see the latest content from your Groups in notifications and the homepage feed.

Be a part of richer conversations. You’ll be able to post videos into your groups, @mention the members you want to weigh in, and keep the conversation going by replying to comments.

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Twitter announces in-app notifications about your reports to them

Have you every reported a Tweet, a Twitter user or a hashtag? If like me you have, then you probably wondered what happened to your report?

Now, Twitter is committing to updating users who made reports with in-app notifications. These updates provide more information about the progress of any submitted reports, detailing the results of any report, and listing the specific rules that were broken.

We’ve implemented new signals in our review process to give us context around relationships between accounts in reported Tweets.

Also, when we notify a witness that we’ve taken an action based on their report, we will soon share which policy was violated in the notification.

— Twitter Safety (@TwitterSafety) December 14, 2017

Prompted by the #WomenBoycottTwitter, Twitter began to update its reporting tools in December.

Twitter now has stronger rules on revenge porn, sexual harassment, sensitive images or videos, spam, hate speech, and violence. So make sure you use the ‘report’ button if you need to!

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Vine 2 is on its way  

Founder, Dom Hofmann, is now apparently building a new version of the app. If his own Tweets weren’t enough evidence, since early December a Twitter account named Vine 2 (@Vine2Creators).

Vine Co-founder Dom Hoffman tweeted that:

• Vine 2 will no longer connected with Twitter.
• The Vine 2 app will be free when it launches in public beta at the end of January.
• It will feature a more flexible user interface and is being built on both iOS and Android.
• Users will be able to both, promote, and monetise, their content on the platform.
• The app will have a “no name policy.” If you get a name first, nobody can claim it.

Stand by on the app store to claim your Vine 2 account with your brand name!

Interview | Jack Daly

In this episode, I interview Jack Daly – global sales influencer, author and speaker.

I heard Jack speak at Pendulum Summit in Dublin where Richard Branson was speaking.

But I met him two days later at Momentum Dublin organised by personal development coaches and authors Gerry Duffy, George Anderson and Pat Divilly.

Jack is a leading sales speaker and trainer with over 30 years of sales and executive experience. Jack’s track record is a testament to his real-world knowledge and extensive expertise in sales and sales management.

He is an international speaker, author and during his career has sold two companies to Wall Street.

Listen to what Jack has to say about building a successful career:

My favourite quote from our chat:

Shout-Outs: Three of Jack Daly’s Top Tips for Success

In this part of the show I give shout-outs to individuals, organisations or brands that are remarkable online and worth talking about.

In this episode, I’m giving shoutouts to three of Jack Daly’s amazing success tips.

1. Send Out Cards

For years Jack has been highlighting the importance of regular touch-points with your prospects, customers and clients. This is easy right in the digital age? Simply tag them in a few social media updates?

Jack maintains that something a bit more thoughtful is required. He recommends taking photos on site at client meetings, on his travels and other occasions and quickly turning them into photo cards with his own personalised messages.

Jack says: 

“These simple cards have generated several hundreds of thousands of dollars in business over the past couple years, and the momentum continues to grow.”

Order your own Send Out Cards at www.sendoutcards.com

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2. Leadership Tips

Jack had developed 21 essential sales leadership tips.

Here are my five favourites Jack lessons:

• Trust trumps price all day long.
• Selling is the transfer of trust.
• Model the masters. Learn from the best.
• Things that get measured, get done.
• We are what we think we are. Raise the bar.

Download the leadership tips PDF

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3. Persistence Wins Over Speed

Jack says that persistence is one of the most (if not the most) important components in a sales person’s toolbox. Following up, cutting through objections with tailored solutions, listening and asking questions will pay off.

Find out more about Jack, download his resources, and watch his videos on JackDaly.net.

Ask JSB

In this part of the show I bring the voice of my listeners onto the podcast.

This week I’m answering a question that I get asked all the time! So next time I’m asked it, I will direct people to episode #84 of JSB Talks Digital. 🙂

And the question is…

“JSB where do you get your energy from to keep producing digital content and for your digital travels?”

Let’s just put it on the record. My consumption of drugs to help fire me up consists of a vitamin C and a probiotic every morning followed by hot water and lemon! I’ve always had lots of natural energy and thankfully it has stayed with me through four decades.

But the biggest secret is that I create a working life that I love love love! I surround myself with clients and team members who understand me and what I can bring to the digital party. Trust me that enthusiasm that radiates back to me recharges my batteries every time. Call it client solar energy!

Don’t forget if you have a burning social media or digital marketing question, simply click on digitaltraininginstitute.ie/askjsb and leave me a voicemail. You can also send me your question on any of our social networks.

JSB’s Column | My Only Fuel is Passion

In this week’s JSB column, I share insights into how I have developed a business which is based around a mindset of passion.

You see, my only fuel is passion.

If I’m not passionate about anything I’m working on, I won’t work on it. I will pass it on and get somebody who is fired up to get the job done. But this rarely happens.

What most of my clients don’t realise is that part of my own criteria to begin working with a new client or on a new project is the passion I get give to the project. If I’m not ‘feeling it’ and think I am the wrong person, I will generally turn it down and perhaps even recommend a colleague in the industry.

I think this is a really good model for success, because I will know deep down that I will show up as my very best self each and every time for my clients. If I’m there with you, you have my full attention and my brain, which is in over-drive considering new directions and creative solutions.

Here’s what else fuels me in business:

• Projects that need digital solutions
• Industries that are afraid of digital change
• People that inspire me because of their passion
• Public interest campaigns – ones that make a difference in the world
• Storytelling projects which require a digital legacy
• Events that bring a room full of people together with a shared vision for digital improvement

If you would like to hire a fully-fuelled JSB for a digital project then get in touch! Simply drop me an email to [email protected].

Social Media Tool of the Week | Bluenod

The tool that saved my working week is Bluenod.

Bluenod is a simple way to find influencers with Twitter visualization. You can also manage your Twitter lists directly, export data and get more insights on hashtags.

To help you build a community you can target topic-related communities, identify influencers and their networks, and ultimately connect with them to find shared interests and common goals.

I’m currently using it to build up my own community of public sector marketing professionals.

Try it for free at: https://bluenod.com

I love feedback

I’d love to know what you think about this episode. So please get in touch by commenting below or tweet me @tweetsbyJSB or send me a snap to @jsbsnaps.

Listen: JSB Talks Digital Episode #84

I would like to thank Eoghan Murphy aka The Galway Gamer for producing my podcast series and to Flirt FM on the campus of NUI, Galway where I am based for the use of their studio.