Understanding how your target audience searches is the key to successfully helping them find you through the search engine algorithms. While short, general keywords are a great place to start, one of the most successful SEO tactics is the long-tail keyword system.
Every time some SEO tactic is misused, the search engine algorithms are updated to not just put a stop to it but actively punish websites that use these 'spammy' tactics. To help, here's a quick list of the top "SEO Hacks" from the past that have since been banned and should not be used now or ever!
Attracting visitors from around the globe, to your business website, has really little or no value. What drives your business is your local or regional community. So, the real trick to inbound marketing is placing your company front and foremost in the minds of those consumers most likely to buy from you.