PR is changing. That’s why being up to date with the latest PR trends is so important for you, your company, and your clients. With the rising impact of AI, trust issues surrounding mainstream media, and changes in PR metrics, there’s a lot to keep on top of. Check out this excellent blog post compiled by Talkwalker.
In this blog, I outline five essential crisis management steps. One bad review can quickly snowball, leaving all of your fans with a bad taste in their mouths when they think about your business. If you're in the middle of a PR crisis, it's important that you handle it correctly.
In this episode, the first of 2018, JSB chats to Kathryn Mason - PR agency owner and digital PR practitioner - about how PR departments need to evolve into digital newsrooms.
Do you have a digital PR crisis communications plan in place? Download our FREE infographic to find out what you should do in the first hour.