Understanding how to use Twitter for law enforcement can be immensely valuable. From investigations to PR, it can speedily improve police work.
In this episode, I talk about digital influencers and how to effectively engage with them and I interview John Carroll, CEO of the PRII.
Do you know what to do if a public relations crisis happens in your organization? Have you a PR crisis communication plan in the event that you are parachuted into the media spotlight for all the wrong reasons? Fail to prepare, prepare to fail, but not if you follow my 15-step best practice PR crisis communication plan. In business and in life your reputation is everything. It is in fact more valuable than money, because if you lose your good reputation, losing business will likely be the immediate impact. I have been on all sides of PR crises throughout my 15 year communications