Do you want to improve your online reputation? Have you considered using the world’s biggest B2B social network to leverage personal branding opportunities? Start by taking my top five tips for LinkedIn. Don’t forget to connect with me there too! Home to almost 500 million users, LinkedIn is the go-to professional social media network. As a result, the network has long been an effective tool for both recruitment and B2B marketing. But at the same time, it can also become a core part of managing your online reputation. Here are five steps to take on LinkedIn that will reliably boost
In this, the sixth in a series of special shows on Digital Transformation, I look at how conservative organizations can embrace social media without fear to manage their reputations.
Do you ever take time out to even consider the answer to this question? I suspect many companies don’t. But don’t worry, I’ve decided to host a free webinar on this very topic and give you my insights into how your staff could potentially be damaging your brand online and what steps you should take to manage it. Do your staff members check in on Facebook when they arrive at work? Do they have your company on their Twitter bio? Are they talking about divisive issues online and inadvertently bringing your brand into disrepute? Don’t wait for a social media crisis
My daughter Sophie and I will speak at the Digital Citizenship Summit UK on 23rd January at Bournemouth University. We will deliver a presentation on how we can empower young people to protect themselves online and share examples of our work to achieve this through Young Minds Online and other initiatives. Sophie and I have been working on course material for teens and tweens since 2013 and have presented to the Irish Government, international corporations, schools and parents. We are passionate about digital citizenship and are excited to be part of the #DigCitSummitUK community. The event is being organised by an