In this episode #89, I discuss the future of radio and the role digital plays in its evolution. This show was recorded at the recent Radio Days Ireland conference in Dublin where I also made a presentation on digital insights for radio.
In this episode, I discuss the role of data in content marketing with Yva Yorston - founder of Content Boost. In shoutouts, I share three data tools to help you better understand content marketing, and in this week's column I outline the importance of producing content for your customers.
In this episode, I discuss some of the successes and failures in digital marketing strategy and approach with Lorcan Kinsella of Brand Nova Digital. I also share my thoughts on why your digital marketing priorities need to be different for search and social, as well as three web marketing tips from the pros.
In this special episode, I pay tribute to my good friend and colleague Marie Collins of DigiPulse Marketing who sadly passed away on January 19th 2018. Marie worked with me on many client projects at Digital Training Institute and for a year managed all our social networks.