Google Analytics showcases the power of digital marketing in a variety of ways. At your fingertips, you have data about your website visitors that you can use to target and improve your marketing efforts. Discover 20 terms, tips, and tools to help you make the most out of your Google Analytics account.
Setting up goals in Google Analytics has a number of benefits. It will help you assess your customer traffic, develop a better understanding of what you're able to accomplish, and see how changes to your website are helping you meet those critical goals that have the power to shape your customer relationships and help you meet your sales quotas.
In this episode, I discuss metrics that matter in social media and digital marketing, and I interview Amanda Robinson - founder of Social Savvy Society.
How often do you monitor the performance of your website? If you are seriously about website metrics then you should be reviewing your Google Analytics at least weekly. To help you put web traffic front of your mind, why not add the Google Analytics Chrome Extension to your browser? It’s a tool I absolutely love and it helps me stay focused on my website’s content, updates and deliverables. Social media tools are a huge part of my working week. They make my social media efforts more effective and are particularly good for actionable insights. What is a browser extension?