Setting up goals in Google Analytics has a number of benefits. It will help you assess your customer traffic, develop a better understanding of what you're able to accomplish, and see how changes to your website are helping you meet those critical goals that have the power to shape your customer relationships and help you meet your sales quotas.
In this episode, I discuss metrics that matter in social media and digital marketing, and I interview Amanda Robinson - founder of Social Savvy Society.
How often do you monitor the performance of your website? If you are seriously about website metrics then you should be reviewing your Google Analytics at least weekly. To help you put web traffic front of your mind, why not add the Google Analytics Chrome Extension to your browser? It’s a tool I absolutely love and it helps me stay focused on my website’s content, updates and deliverables. Social media tools are a huge part of my working week. They make my social media efforts more effective and are particularly good for actionable insights. What is a browser extension?
Getting to Know Google Analytics When you speak to customers about Google Analytics, you can see their faces glaze over. They know it’s an important tool to use, the stats vital to track and measure their website’s traffic, not to mention that it’s completely free! So why are so many people afraid of getting to know GA? I think they think it’s too ‘techy’ for them. So with this in mind I have put together a blog post of what you need to know if you are a beginner setting off on your GA journey. You will also find this infographic