Blogging evolved from the ‘Online Diary’ where individuals would keep an account of their everyday lives.

These days Blogging is used by businesses all over the world to capture the attention of their target audience online.
Blogging is now being used as a corporate tool for communicating with customers and sharing knowledge.

Blogs are a brilliant way to share a companies expertise and build traffic to your website.

There are so many benefits that come with using a blog for your business.

Why Blog?

Blogging provides a voice for your business.Your business is able to provide and create consistent content that is helpful to your target audience/customer which in turn will build trust and credibility with your audience and potential customers.

Once you have built trust and credibility with them they will remember you when it comes to the decision of purchase or when it comes to recommendations which in turn will make you money. 

Blogging can help improve your SEO, blogging consistently provides updated content to your website and with blogging you have the ability to incorporate keywords. Search engines look for keywords so blogging will help improve your SEO.

Blogging is an informal way of engaging with potential customers, it creates a friendly voice for your business and breaks down any walls there may be between the business and its potential customers, inviting more visitors to come and visit your site.

Drive Traffic to your Blog

Blogging is no good to your business if you don’t promote it or share it on other networking platforms. You want potential customers to be able find out about your latest blog post and read it.

You can do this by sharing your businesses blog posts on Facebook, Twitter and LinkedIn. These social networking sites allow people to share, retweet and like your posts which will attract even more readers and potential customers.

How about you be a little different and make your Blog stand out more than others?
Instead of just posting your Blog posts on Facebook, Twitter and LinkedIn like most businesses do, why don’t you take a screenshot of your Blog post and share it on Instagram, or Pinterest?

Digital Training Institute offers a course on Blogging, so if you would like to deepen your digital footprint and create a blog for your business but don’t know how visit our website www.digitaltraining.ie to find a course that suits you.

 Jillian O’Toole,

University of Limerick,

Digital Marketing Intern,

Digital Training Institute.