What’s your story? Are you in business, involved in charity marketing or advocacy and want to generate free media mentions? Reduced budgets and a desire to measure return on investment is driving marketers to look towards online PR. In this presentation we take a closer look at how you can generate media mentions and expand your reach by optimising your press releases for online reach. We share our top tips with you in our presentation below – Online PR, Merging Old Traditions and New Technologies.
Earlier this year I wrote a summer a course with my 18-year old daughter Sophie aimed at Transition Year students. I’ve long held the idea that tweens and teens who are the social media generation are guiding themselves through it. Very often parents aren’t aware of the pitfalls or indeed advantages of social. And so they cannot be of help in trying online situations. Step in Sophie and I. A mother and daughter duo who have guided each other through the social media journey from age 13-18. We are very proud that our course Young Minds Online is now being