Demystifying Digital Marketing – In Conversation with RR Donnelley

On 22nd January I was in conversation with Dave Furney, Managing Director of RR Donnelley in Ireland. We were joined by some of the country’s top CEO’s, CIO’s and CMO’s for this new year breakfast event in the luxurious surrounds of Eden Bar & Grill. RRD Donnelley are strategic design and communication specialists with bags of creative passion and a commitment to achieving exceptional results. They comprise a team of 200 talented and imaginative designers, copywriters, developers and strategists who are always looking for new ways to add value to their client’s business. Greater percentages of marketing budgets are now being invested in digital marketing. But what

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Snow & Social at Omagh Enterprise

It was ‘snow’ joke driving in Omagh today with three inches of snow to make the short journey from The Silverbirch Hotel to Omagh Enterprise Centre. Watch my snowy video here! But my entrepreneurs made it and together we have created this digital story from the JSB Digital Storytelling masterclass in conjunction with the Harnessing Creativity programme and Omagh Enterprise. So here’s a snapshot into today’s attendees and their businesses. Niall Bell – Business Coming Soon Video is going to be at the heart of Niall’s new business. Niall is studying web design and is currently building his new site. Catherine

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My Forthcoming Book on Law Enforcement & Social Media

I will publish my first book on the 25th February in the Irish Writer’s Centre in Dublin. It’s a trade publication providing an in-depth analysis of how law enforcement agencies around the world use social media to aid policing duties. The book is being published by Indie publishing house Book Hub Publishing.  Why then did I publish a book when I am working in the digital sphere?  During my academic research of this subject I realised there was a dearth of current and available information in this area. Moreover, my book provides a strategic and holistic overview of how social media has

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What’s New @DTI in 2015

With the new year brings new opportunities and new plans. Here at Digital Training Institute our team is preparing for new client projects, new business ventures and stepping up the digital activity of existing clients. We are also looking for a digital marketing intern. So if you are interested email [email protected].   New EdTech StartUp We will be working on the Digital Marketing for new EdTech startup Webiket which I will launch with my business partner Lisa Wright in the first quarter of 2015. You will probably notice the logo on my new email signature. Webiket provides a suite of eLearning modules on

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