A Corporate Assest Your website is something that you own and have full control over. Your website which incorporates your domain name (www.yourcompany.com) is a corporate asset. You can fully control the content, the advertising and have control over the visibility of the site. You have the power to showcase your product, service, intellectual property to an international audience and marketplace. When using Facebook or Twitter or other social networking sites you are storytelling your brand and sharing news, view and industry trends. However Facebook owns Facebook and Twitter owns Twitter. That’s a very important point to remember.
The strength of people power is to be harnessed to help identify and block subtle cyberbullying that can currently get through online filters. This article was published by The Irish Examiner on May 2nd 2014. A team at Dublin City University (DCU) will soon make public its site where anybody can log on and give examples of phrases or terms that could be used to harass or bully online. While there are a range of software filters which will pick up on obvious derogatory terms, allowing site operators step in or parents to be alerted, the idea is to use
Trending Customer Habits – Deeper Marketing Insights What is Audience Insights? Facebook have designed a new tool to help marketers learn more about their target audience. Audience Insights can be found in your Ads Manager account and shows information about groups of people – customers and prospects. It might not have reached you yet as it was only rolled out in the US as a first step last week. Keeping in line with data protection laws this new feature allows marketers to view aggregate and anonymous insights while keeping people’s personal information private. This new tool is different to
How Does Mute Work? Twitter introduced a new feature called ‘mute’ last week and are slowly rolling it out across the social network for all of its users who use the iPhone and Android apps and twitter.com on the desktop. Mute gives Twitter users more control over the content they want to see in their feed. There are different ways to mute users you follow depending on the device you use twitter on: Muting on Twitter.com Muting on an iPhone Muting on an Android Device Why Mute? Muting is an alternative to blocking