What’s The Hype With Hashtags?

What's the hype with Hashtags?

Struggling to understand the hashtag hype and how to integrate this feature into your social media strategy? This blog post and accompanying webinar below will give you a handle on how to integrate hashtags into your campaigns. “What is a hashtag?” is probably the most frequently asked question at my social media courses, so I thought it was time I covered it in depth and once and for all demystified the hashtag!   Here’s what I will cover:  What is a hashtag? How to use hashtags on the various social networking sites? When to use hashtags? Choosing your hashtag. Promoting your hashtag. Measuring the reach and

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My TEDx Talk: Standing Up To Talking Down

JSB TEDx Talk

On November 30 2015 I had the opportunity to stand on a TEDx stage. I found out the previous April that I was accepted to participate in TEDx Omagh. I was excited and proud and full of anticipation. As the months rolled on, I gave my topic much thought and wrote my thoughts on paper and on my phone on the go. I had a concept but I hadn’t crafted it to a TEDx talk format. This takes work. Lots of work. Read about the process of writing a TEDx talk on my personal blog. I finally decided upon my topic and I was

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Empowering Generation Z: Mother & Daughter Present at Digital Citizenship Summit UK

Digital Citizenship Summit UK

Digital Citizenship Summit UK brings experts and students from across the world including mother and daughter Joanne Sweeney-Burke and Sophie Burke On 23 January, my daughter Sophie and I will present our vision for Generation Z at Bournemouth University at an international conference that aims to improve how students use technology and interact online. Called the Digital Citizenship Summit UK (DigCitSummitUK), it is a unique conference geared towards safe, savvy, and ethical use of social media and tech.   “Digital Citizenship” is an umbrella term used to describe the expectations of being a digital citizen in regards to ethics, etiquette, rights,

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NEW: Social Media Essentials For Election Candidates

DTI Social Media Essential for Election Candidates

Candidates are preparing for General Election 2016 and more than any other election, social media will play a pivotal part in communication plans. But there’s a significant difference in ‘doing social media’ and ‘strategising for social media.’ That’s where our 2-day training workshop comes in.   DOWNLOAD BROCHURE DTI-SMEFEC-Brochure REGISTER FOR WORKSHOP HERE   Dates This training course will run over two days: Wednesday 20th & Thursday 21st January from 10am-4pm.   Where Sheraton Athlone Hotel – Gleeson Street Athlone, Westmeath IE – View Map   Why Attend This Course? You want to get elected and social media is part of your strategy, right?

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