The shift to live broadcasting in social media is generating lots of discussion. Snapchat, Facebook Live and Periscope’s first birthday milestone is in many cases catching marketers out. What does a marketer do when suddenly they are faced with putting staff in front of the camera to evangelise the brand they work for? Well this is exactly what Riverdance is doing with their team. This iconic Irish brand is 20 years old and spends most of its time overseas entertaining audiences. As their tagline says, the phenomenon rolls on! Recently I had the opportunity to spend half a day with the
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If you’re not on Snapchat, get your social media backside over to the App store and download it now! Then come back and read the rest of this blog post. Trust me. Did you know Snapchat is actually five years old? My daughter Sophie started using the social network after its launch and she was just 15 years old back then. Now it’s her favourite social network and my 6 year old son Bobby is also engaging with it (albeit with adult supervision). I am fortunate that research relating to the use of social media by millennials and plurals is right before my
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How often do you look up social media graphic dimensions or google ‘the best times to post on Facebook?’ I came across this infographic which doubles as a social media cheat sheet designed and produced by Matt Banner, blogger at onblastblog who has previously been featured on Forbes, Entrepreneur and The Huffington Post. It’s a great resource and one you should definitely bookmark. Get your social media on! Credit: On Blast Blog
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Building your online community should be one of your key objectives if you are trying to build your business or your personal brand. Even if you are not building an online business, your online community is still an important business metric. I am working on building the online side of my business. While consultancy, training and speaking projects are well established, this year I wanted to concentrate on building passive online revenue streams. You cannot monetize an online business without an engaged and supportive community – JSB Building an online business doesn’t happen overnight, despite the “build a six-figure business in 90
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