20 Blogging Tips With the launch of the Blog Awards Ireland 2014 we decided to write a blog post on blogging. Blogging is a way of maintaining a corporate diary of your brand, promoting your expertise in your specialist subject, driving traffic to other areas of your website and really just heightening brand profile. Blogging is a great way to improve your Search Engine Optimisation (SEO), while also giving you a platform to discuss, engage, share and inspire. We’d love to hear why you blog so feel free to comment at the end of this post.
Perfecting Digital Design According to researchers at the Missouri University of Science and Technology it takes less than two tenths of a second for an online visitor to form an opinion of your brand once they have visited your website. (entrepreneur.com) Given these statistics making a good impression should be among your top priorities when working on your web designs and social media. A company website says everything about you, so be sure to make a really good first impression. It reflects your professionalism, reliability and your products and services; and you are likely to be judged by how attractive
Let’s admit it. We are all frustrated with the changes to EdgeRank, the Facebook algorithm. Reach can often fall below 2% and we are spending more time and it seems forced to spend more money to turn it around. So we love this post from Postplanner’s James Scherer who explains what we need to do. Is Facebook Marketing Dead? Facebook-rip? Here’s why Facebook is not dead. 1. Brand Awareness But James, I thought you said Facebook’s organic reach is down & nobody’s seeing my posts? That may be true, but the same thing goes for your competitors. If you optimize
Mobile Marketing matters more now than ever before Mobile marketing is no longer an add on to your main marketing strategy, mobile marketing is where it is all happening. Take a look at some of these inforgraphics and see why… This infographic outlines mobile marketing’s most influential and interesting statistics and trends that explain why using this channel of marketing is so effective: This infographic outlines the demand for mobile sites and apps for businesses: This inforgraphic shows businesses how 18- 24 year olds are using their mobile devices: This infographic outlines the 10 Commandments of Mobile Marketing: